Case Study: a DC shredding company cuts PPC cost per lead by 50% with Blue Corona

Blue Corona Cuts PPC Cost Per Lead by 50% for DC Shredding Company

Blue Corona’s customer, a shredding company based in the DC area, was struggling with its PPC campaign. The campaign was attracting a significant amount of irrelevant clicks, resulting in a low conversion rate of 11-13% and a high average cost per lead.

To address this, Blue Corona implemented a comprehensive PPC optimization strategy. This included in-depth keyword and competitor research, the addition of negative keywords, and the creation of targeted landing pages. The results were substantial, with Blue Corona reducing the average cost per lead by $24.83 and achieving a low of $23.46. Most notably, the phone call conversion rate dramatically increased from 21.72% to over 62%, effectively cutting the cost per lead by 50% while also generating more total leads.