Case Study: Homes Services Company improves social media presence with Blue Corona

80% of HVAC and plumbing companies are on social media. Where does your business stack up?

The case study details a social media marketing initiative by Blue Corona for a home services company specializing in HVAC, plumbing, and electrical work. The challenge was that while the industry was widely present on social media, most companies were not using it strategically as part of a comprehensive digital marketing plan to effectively engage their target audience and acquire customers.

Blue Corona conducted a comprehensive industry survey to benchmark social media usage and provide data-driven insights. The solution involved analyzing the strategies of over 2,000 companies to establish best practices, such as the importance of linking a Facebook page from a website and maintaining an optimal posting frequency. The results of their research showed that strategic social media use directly correlates with success; for instance, they found that 62% of companies with over 2,000 likes posted three to seven times per week, demonstrating the impact of a consistent and engaged strategy.