Case Study: Sammons Financial Group achieves page-one branded search control with Blue Compass SEO

Sammons Financial Group boosts branded search results 100% with Blue Compass

The customer, Sammons Financial Group, faced a challenge with third-party resources appearing in page one Google search results for their "Midland National" brand, which they could not control. They enlisted the vendor, Blue Compass, to use SEO services to remove these unwanted results and gain control of their branded search presence.

Blue Compass implemented a technical SEO strategy that included robust schema markup, updated canonical tags, and the optimization of nine key online profiles. This solution successfully pushed the third-party results off the first page of Google within six months, generating an additional 14,000 clicks for branded terms and achieving 100% of the client's goal. Blue Compass also provided ongoing support through team trainings to maintain these results.

Sammons Financial Group