Case Study: Lindsay Corporation strengthens global digital infrastructure with Blue Compass

Lindsay Corporation drives millions of impressions with Blue Compass

Lindsay Corporation, a global innovator in infrastructure and irrigation products, sought a partner to redesign its website and unify the digital experience for its two distinct business units and international audience. The company was trapped in an outdated content management system and needed a modern web design to better position its products worldwide. They partnered with Blue Compass for this comprehensive digital project.

Blue Compass executed a complete website redesign, transitioning the site to the Slate CMS and implementing a scalable content architecture to support internationalization. The solution included technical SEO strategies like hreflang tags for global markets, new product page templates, and targeted paid social campaigns. The results positioned Lindsay for increased global reach, yielding millions of ad impressions and a measurable increase in brand favorability and purchase intent following the successful campaigns by Blue Compass.

Lindsay Corporation