Case Study: Grand View University improves website UX and event management with Blue Compass

Grand View University boosts organic search rankings with Blue Compass

Grand View University, a diverse educational institution in Des Moines, Iowa, needed a new website to better organize and present its vast information to both prospective and current students without overwhelming them. They partnered with the vendor Blue Compass for custom web design and development services to create a user-friendly site that could engage their broad audience.

Blue Compass implemented a comprehensive solution that included a custom event management system, a revamped content architecture with dual navigation, and an intuitive CMS. The project also involved cleaning up SEO errors and implementing optimized content. The results were a website that received widespread praise from the university community, improved event management, brought donation processing in-house, and achieved higher search engine rankings for numerous keywords.

Grand View University