Case Study: Wendy's achieves measurable in-store visitation lift with Blue Bite Footfall Attribution

Wendy's boosts OOH visitation with Blue Bite across 50+ locations

Wendy's aimed to amplify the awareness of its out-of-home (OOH) advertising and measure its impact on increasing store visits for a seasonal promotion. The challenge was to create exposure and attribute any lift in restaurant visitation directly to the OOH campaign. To address this, they partnered with the vendor Blue Bite, leveraging its footfall attribution service.

Blue Bite implemented a solution using its store walk-in attribution tool, geofencing over 50 OOH locations and points of interest. They executed a four-week Footfall Attribution campaign across the GSA market to capture exposed audiences and link media exposure to mobile engagement and subsequent store visits. The campaign successfully measured visitation across 50+ Wendy's locations, achieving a 163% higher performance relative to other ad units in the same timeframe, providing clear metrics on campaign efficiency and store visit lift.

Wendy's