Case Study: Walmart drives app downloads and grocery pickup with Blue Bite geofencing

Walmart drives 320% above-industry CTR with Blue Bite

Walmart wanted to target competitive grocery shoppers to encourage app downloads and trial of its Grocery Pickup service. They partnered with the vendor Blue Bite, seeking to engage users near competitor locations through a mobile-based strategy.

Blue Bite implemented a hyperlocal geofencing solution around grocery store points of interest in four key markets. The campaign delivered mobile ads promoting online ordering and same-day pickup. This approach resulted in thousands of app download interactions, a significant lift in mobile engagement, and a click-through rate 320% above the industry average, successfully increasing visibility for the service.

Walmart