Case Study: WalkMe boosts cross-device retargeting performance with Blue Bite

WalkMe boosts retargeting performance by 236% with Blue Bite

WalkMe, a technology company, faced the challenge of effectively geofencing their out-of-home (OOH) advertising units in multiple cities. They needed to capture Mobile Ad IDs and track conversions on both Facebook and Google, while also retargeting engaged users across desktop and tablet devices.

Blue Bite implemented a solution using OOH geofencing and cross-device retargeting. They activated hyperlocal targeting around WalkMe's placements in New York and San Francisco, utilized retargeting pixels for Google and Facebook, and matched exposed mobile devices to other environments. This strategy resulted in a 236% higher performance than the software industry vertical average for WalkMe.

WalkMe