Case Study: Volkswagen Buzz achieves 18× higher CTR with Blue Bite

Volkswagen Buzz boosts ID. Buzz awareness with Blue Bite, driving 18× higher CTR

The customer Volkswagen Buzz partnered with the vendor Blue Bite to launch and promote its new all-electric ID. Buzz. The challenge was to drive awareness in four major U.S. markets by introducing the vehicle's modern electric capabilities while tapping into the nostalgia of the classic VW Microbus.

Blue Bite implemented a solution using Points of Interest Geofencing, leveraging high-impact media placements in dense urban areas. The campaign delivered tens of millions of impressions and over one hundred thousand engagements, achieving a click-through rate more than 18 times higher than the industry average. This performance demonstrated strong consumer interest and validated the effectiveness of Blue Bite's high-impact awareness tactics.

Volkswagen Buzz