Case Study: Vita Coco transforms its money-back guarantee into QR-driven customer engagement and repeat purchases with Blue Bite

Vita Coco - Customer Case Study

Vita Coco wanted to rethink the traditional money‑back guarantee for its new Vita Coco Pressed line—turning it from a simple refund incentive into a way to connect with shoppers before purchase and drive awareness of new flavors. To do this, Vita Coco worked with Blue Bite to deploy a packaging and in‑store solution using QR technology that invited consumers to engage with the brand through a branded digital experience.

Blue Bite implemented a custom QR‑enabled mobile experience on in‑store displays that let shoppers access the guarantee, accept trade‑up trial offers, receive exclusive coupons, and provide product feedback. The Blue Bite solution created a persistent direct channel to consumers and delivered real‑time data on activations, additional purchases, coupon redemptions and survey responses—driving repeat purchase opportunities and ongoing customer insights for Vita Coco.

Vita Coco