Case Study: Visit Tampa Bay raises tourism awareness with Blue Bite Shadowfencing

Visit Tampa Bay boosts tourism awareness with Blue Bite’s 294% higher-performing shadowfencing campaign

Visit Tampa Bay partnered with Blue Bite to raise awareness and promote tourism. Their challenge was to effectively connect with potential visitors in a competitive market. Blue Bite utilized its Shadowfencing solution to target individuals who had seen their advertising in the physical world.

Blue Bite executed a campaign by shadowfencing four wrapped trolleys in Boston. This allowed them to serve complementary mobile ads to devices within direct line-of-sight of the trolleys. The campaign achieved a 294% higher performance than the industry average and generated thousands of clicks, demonstrating significant audience interest and engagement.

Visit Tampa Bay