Case Study: Verizon boosts Fios Home Internet campaign performance with Blue Bite Shadowfencing

Verizon boosts CTR by 37% with Blue Bite

The telecommunications provider Verizon worked with Blue Bite to provide impactful coverage for its Fios Home Internet messaging. The challenge was to amplify its out-of-home mobile billboard campaign and increase ad frequency for exposed audiences in key markets.

Blue Bite implemented its Shadowfencing and geofencing solutions alongside 15 mobile billboards. This approach delivered real-time mobile ads to consumers near the moving vehicles and retargeted exposed audiences. The solution resulted in a 37% higher click-through rate and captured valuable first-party data, performing 268% higher than the industry average.

Verizon