Case Study: Univision achieves higher tune-in attribution with Blue Bite hyperlocal OOH geofencing

Univision boosts tune-in with Blue Bite’s 77-day geofencing campaign

Univision faced the challenge of generating large market awareness for four new TV series premiering on its ViX+ streaming platform. To drive tune-in, they partnered with vendor Blue Bite, which utilized its hyperlocal OOH geofencing solution.

Blue Bite activated hyperlocal geofencing around Univision's out-of-home placements across key markets, targeting Spanish-speaking consumers with mobile creative aligned to each series premiere. They implemented a VideoAmp pixel to measure attribution, resulting in a significantly higher tune-in rate directly attributed to the geofencing campaign.

Univision