Case Study: Universal Studios Hollywood achieves park visitation lift with Blue Bite

Universal Studios Hollywood drives X000+ theme park walk-ins with Blue Bite

Universal Studios Hollywood partnered with Blue Bite to apply Store Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging. The challenge was to target 700 individual out-of-home (OOH) units across numerous formats and markets and to optimize performance by the highest-performing unit.

Blue Bite executed a national hyperlocal geofencing and Footfall Attribution campaign, extending OOH exposure into mobile with multiple creative variations. The solution drove X000+ Store Walk-Ins to the theme park and demonstrated a clear park visitation lift from OOH exposure. Blue Bite optimized the campaign by highest-performing unit, market, and creative, resulting in a 309% higher performance than the industry average.

Universal Studios Hollywood