Case Study: Universal Studio Hollywood measures OOH-to-ticket-sale attribution with Blue Bite

Universal Studio Hollywood measures OOH-to-ticket attribution with Blue Bite in 42 days

Blue Bite worked with Universal Studio Hollywood to measure exposure and ticket sale attribution. The theme park needed to quantify how many visits were directly driven by its out-of-home and mobile display advertising.

To solve this, Blue Bite implemented its Verified Walk-In measurement solution. It used audience geofencing, targeted the Hispanic market, and rotated multiple BOGO offers across over 500 geofenced OOH locations. Blue Bite reported the campaign performed 303% higher than the industry average for the Events & Listings vertical.

Universal Studio Hollywood