Case Study: Ulta boosts grand opening awareness and store walk-ins with Blue Bite

Ulta boosts click-through rate 59% with Blue Bite

The customer Ulta faced the challenge of demonstrating awareness and lift for store grand openings across five different markets. The vendor Blue Bite addressed this by applying their Shadowfencing activation and audience geofencing to hone in on Ulta's target demographic.

Blue Bite's solution combined Shadowfencing of mobile billboards with behavioral geofencing and store walk-in measurement. The results were highly successful, yielding a 59% higher click-through rate and driving hundreds of store walk-ins, ultimately performing 375% higher than the beauty vertical's industry average.

Ulta