Case Study: Uber boosts awareness for Uber Reserve with Blue Bite

Uber boosts Uber Reserve awareness by 667% with Blue Bite

The customer Uber sought to increase market awareness for its Uber Reserve service. The vendor Blue Bite was engaged to help amplify this new offering.

Blue Bite implemented a hyperlocal geofencing and device retargeting solution targeting travelers in airports across eight major U.S. markets. The campaign resulted in a click-through rate that exceeded the car rental and taxi services industry average by 667%. Blue Bite's solution provided detailed analytics and successfully drove high-performing consumer engagement.

Uber