Case Study: Tuned Wine achieves NFC-enabled digitized bottles and exclusive music experiences to boost fan engagement with Blue Bite

Tuned Wine - Customer Case Study

Tuned Wine, founded by DJ Jordi Ruz, creates wines paired with exclusive listening sessions but needed a way to deliver and control those digital experiences for bottle buyers. To solve this, Tuned Wine partnered with Blue Bite to add NFC-enabled product experiences that connect physical bottles to online content.

Blue Bite implemented NFC stickers and a mobile experience that links each bottle to Ruz’s curated music sessions, winery information, nearby retailer listings and direct commerce links. The Blue Bite solution digitized the bottle, let Tuned Wine update and vary sessions over time, kept fans engaged beyond the glass, and enabled trackable actions—such as direct purchases and retailer discovery—that open new, measurable sales and engagement channels.

Tuned Wine

Jordi Ruz

Producer