Case Study: TQ Tezos boosts Clean NFT awareness with Blue Bite’s shadowfencing

TQ Tezos boosts ad performance 197% with Blue Bite

The customer TQ Tezos worked with vendor Blue Bite to increase awareness of the Clean NFT movement. The challenge was to effectively promote this initiative and an associated sign-up offer within a specific geographic market.

Blue Bite implemented a solution using its Shadowfencing, Shadowfence Retargeting, and Audience Geofencing services. They deployed these technologies around a moving, wrapped double-decker bus in Austin, Texas, to deliver mobile ads and later retarget exposed users, while also targeting a local audience interested in finance and NFTs. The Blue Bite campaign resulted in a 197% higher performance for the Information Technology & Services vertical.

TQ Tezos