Case Study: TONIC (CBD brand) builds consumer trust and boosts sales with Blue Bite's NFC product-authentication platform

TONIC - Customer Case Study

TONIC, a CBD brand navigating rapid industry growth, needed a way to prove product safety, verify authenticity, and tell its sourcing story directly to consumers. TONIC partnered with Blue Bite to add NFC tags to packaging and activate a mobile digital experience that links each product to batch-specific information and verification.

Blue Bite delivered a single, tag‑contextual platform that displays third‑party Certificates of Analysis, Tricolla Farms sourcing content, and a one‑tap “Buy” option while storing tag‑level data in Blue Bite’s dashboard. The solution made reordering frictionless, boosted consumer confidence, and gave TONIC analytics on scan activation, location, and diversion — enabling better marketing, sales decisions, and increased repeat purchases.

TONIC