Case Study: Tito’s Handmade Vodka boosts event engagement with Blue Bite hyperlocal geofencing

Tito’s Handmade Vodka boosts event engagement 304% with Blue Bite

Tito’s Handmade Vodka aimed to increase engagement and brand awareness at key local events across 35 states where traditional out-of-home (OOH) advertising presence was absent. To address this challenge, they partnered with Blue Bite to utilize a hyperlocal geofencing solution.

Blue Bite implemented a year-long campaign activating hyperlocal geofences around targeted venues like sports games, parades, and downtown districts. By serving event-specific mobile creative to nearby consumers, Blue Bite extended Tito’s reach and reinforced locally relevant messaging. The campaign achieved a 304% higher performance rate compared to the alcoholic beverage industry average.

Tito’s Handmade Vodka