Case Study: Tim Hortons drives more walk-ins and menu awareness with Blue Bite's geofencing and footfall measurement

Tim Hortons drives 244% higher OOH performance with Blue Bite

Tim Hortons partnered with Blue Bite to drive awareness for a new menu promotion. Their challenge was to provide geofence coverage for their out-of-home (OOH) advertising locations and then measure the resulting physical foot traffic, specifically to quantify visitation lift at their restaurants and pass device data to a research partner.

Blue Bite executed a precision OOH geofencing and Verified Walk-In Measurement program across 50 cities. The solution successfully drove XX,000+ walk-ins to Tim Hortons restaurants and achieved a 244% higher performance than the industry average for the Food & Drink vertical, effectively linking media exposure to measurable store visitation.

Tim Hortons