Case Study: TD Bank boosts awareness for new Florida store openings with Blue Bite

TD Bank boosts banking campaign performance by 87% with Blue Bite

Blue Bite helped TD Bank address the challenge of raising awareness for its new store openings during an expansion into Florida. The bank wanted to attract potential new customers, including those using competitor banks in the area.

The solution implemented by Blue Bite used hyperlocal OOH geofencing and competitor targeting. They activated geofences around the new TD Bank locations, nearby out-of-home placements, and selected competitor banks, serving mobile creatives before and after each opening. This approach resulted in a campaign performance that was 87% higher than the banking vertical average.

TD Bank