Case Study: Target boosts hiring event reach with Blue Bite Shadowfencing

Target boosts hiring event reach 419% with Blue Bite

The consumer goods retailer Target faced the challenge of promoting its hiring events in specific markets where jobs were open. To address this, they partnered with the vendor Blue Bite and utilized its Shadowfencing technology to reach a targeted, in-market audience.

Blue Bite implemented a solution combining mobile billboards with its Shadowfencing and retargeting services. This delivered real-time display ads to people near the moving vehicles and then retargeted that exposed audience to increase messaging frequency. The campaign ran across 12 markets and achieved a 419% higher performance than the jobs vertical benchmark.

Target