Case Study: Supercuts amplifies OOH awareness with Blue Bite's hyperlocal geofencing

Supercuts amplifies OOH awareness 433% with Blue Bite

The customer, Supercuts, sought to amplify out-of-home (OOH) awareness and exposure for its brand. They partnered with vendor Blue Bite to implement a hyperlocal OOH geofencing solution to address this challenge.

Blue Bite executed a campaign across 19 markets, geofencing predetermined MLB routes on game days to reach general market audiences. This mobile strategy reinforced the OOH message and extended campaign exposure. The solution delivered a 433% higher performance than the relative performance of the same ad units within the campaign timeframe, providing Supercuts with significant measurable impact.

Supercuts