Case Study: Summer Fridays boosts awareness and product launches with Blue Bite

Summer Fridays boosts beauty campaign performance 3114% with Blue Bite

The beauty brand Summer Fridays partnered with Blue Bite to promote new product launches and increase awareness among women ages 18+ in high-traffic environments. Their challenge was to effectively reach this target audience at a premium, high-dwell location, specifically LAX Airport, to capture attention during key travel moments.

Blue Bite deployed a hyperlocal geofencing strategy across LAX to deliver real-time mobile ads, later using device-based retargeting to extend the campaign's reach. This approach resulted in a performance that was 3114% higher than the industry average for the Beauty & Fitness vertical, successfully meeting the campaign's awareness goals.

Summer Fridays