Case Study: Spyder achieves enhanced on-mountain fan engagement and real-time content delivery with Blue Bite

Spyder - Customer Case Study

Spyder partnered with Blue Bite to elevate the on-mountain experience by embedding interactive technology into apparel. Facing the challenge of delivering dynamic, contextual information to fans and athletes in real time, Spyder used Blue Bite’s product to NFC/QR-enable the Spyder logo on U.S. Ski Team jackets.

Blue Bite implemented NFC-enabled interactive jackets that delivered real-time event information, social media feeds, the U.S. Ski Team roster and stats, and contextual content such as weather conditions, trail maps and snow reports. The Blue Bite solution provided instant access to dynamic content on-mountain, resulting in measurable improvements in fan engagement and immediate information access for customers.

Spyder