Case Study: Sol de Janeiro drives mobile traffic from painted wall campaigns with Blue Bite

Sol de Janeiro amplifies 3 painted walls across 2 markets in 59 days with Blue Bite

The customer Sol de Janeiro worked with the vendor Blue Bite to address the challenge of amplifying three painted wall out-of-home (OOH) advertisements across two major markets. The goal was to effectively reach their primary audience of women aged 18-54 who have interests in areas like beauty, fashion, and an active lifestyle.

Blue Bite implemented a hyperlocal geofencing solution around the high-impact painted wall placements in NYC and LA. By using audience geofencing, they targeted the desired demographic within those areas, serving them mobile ads that extended the OOH campaign. This execution successfully drove traffic to a dedicated landing page, with UTM parameters used to track attribution and gather audience insights.

Sol de Janeiro