Case Study: Sneaker Con achieves higher attendee engagement at global events with Blue Bite's NFC and QR mobile experience

Sneaker Con - Customer Case Study

Sneaker Con wanted to boost engagement with attendees and followers at its global lifestyle and footwear events. Working with Blue Bite, they deployed branded hang tags embedded with NFC and barcodes (QR) tied to a digital mobile experience to create interactive touchpoints for event-goers.

Blue Bite’s solution delivered a mobile experience that let users access a dynamic shoe release calendar, view live social feeds, buy tickets for upcoming events, and enter a sneaker giveaway via the NFC/QR hang tags. The campaign increased engagement at events and online, driving measurable interactions such as ticket purchases, giveaway entries, calendar views and social-media engagement.

Sneaker Con