Case Study: Sneaker Con achieves industry-standard sneaker authentication and 50,000 app downloads with Blue Bite

Sneaker Con - Customer Case Study

Sneaker Con, the world’s premier sneaker convention, faced a growing counterfeiting problem as its Trading Pit marketplace expanded—metal “LEGIT” tags could be reattached or copied and had no digital verification. To become the standard for authenticity and build a year‑round digital marketplace and community, Sneaker Con partnered with Blue Bite to develop a tamper‑proof, digitally verifiable solution using NFC‑enabled LEGIT tags and Blue Bite’s Experience Studio, Decode app, and SDK.

Blue Bite implemented NFC LEGIT tags that authenticators activate with a permanent digital stamp; the tags are tamper‑proof and the only way to earn a LEGIT badge in the app is a physical tap. The rollout enabled 3,235 tags with a 34% activation rate in under 60 days and drove over 50,000 app downloads in the first month, helping Sneaker Con cement its authenticity standard and launch a trusted online marketplace—work powered by Blue Bite.

Sneaker Con