Case Study: SheaMoisture achieves higher campaign performance with Blue Bite Shadowfencing

SheaMoisture drives 1356% higher performance with Blue Bite

SheaMoisture partnered with Blue Bite to drive market awareness at the Essence Festival in New Orleans, targeting African American audiences and women aged 18-54. Their challenge was to not only reach this audience during the event but also to retarget exposed individuals afterward to measure downstream engagement and purchase impact.

Blue Bite implemented its Shadowfence technology alongside a mobile billboard truck. This solution delivered real-time mobile ads to nearby consumers during the festival and then used Shadowfence Retargeting to re-engage those exposed audiences. The campaign achieved a 1356% higher performance than the industry average for the hair care vertical.

SheaMoisture