Case Study: Samsung raises awareness for Galaxy Smartphone with Blue Bite hyperlocal OOH geofencing

Samsung raises Galaxy awareness with Blue Bite’s hyperlocal geofencing, delivering 248% higher performance

Samsung wanted to raise awareness of their new Galaxy Smartphone by enhancing various out-of-home (OOH) advertising formats, such as digital bulletins and transit shelters, with a targeted digital layer.

Blue Bite implemented a hyperlocal OOH geofencing solution using precise GPS coordinates to create tight geofences around the physical ads. This allowed the vendor to deliver complementary mobile content to nearby consumers, which extended engagement and resulted in a 248% higher performance compared to the consumer electronics vertical benchmark.

Samsung