Case Study: Safelite achieves higher auto glass repair web conversions with Blue Bite Shadowfencing

Safelite boosts auto glass web conversions 244% with Blue Bite

The customer, Safelite, promoted its auto glass repair services and sought to measure the online impact of its out-of-home mobile billboard campaign. The vendor, Blue Bite, was engaged to help track web conversions and amplify the campaign's messaging.

Blue Bite implemented its Shadowfencing solution to deliver mobile ads to consumers near Safelite's moving billboards. They used cross-environment tracking to measure subsequent website appointments and employed Shadowfence Retargeting to increase messaging frequency. This strategy resulted in a 244% higher performance than the auto vertical benchmark for the campaign.

Safelite