Case Study: PUMA drives discovery and purchases of the Ignite XT with Blue Bite

PUMA - Customer Case Study

PUMA partnered with Blue Bite to promote its new Ignite XT sneaker and ambassador partnerships with Usain Bolt and Rihanna. The brief was to create an eye‑catching out‑of‑home activation that drove commuter discovery and direct sales; Blue Bite supplied an experiential transit‑shelter campaign using NFC, QR and beacon technologies to bridge physical ads with mobile.

Blue Bite outfitted custom transit shelters with NFC and QR tags plus beacons so users could tap, scan, or click a notification to launch a mobile experience showcasing the Ignite XT and enabling purchase. The activation turned transit impressions into interactive engagement and immediate mobile commerce, allowing PUMA to convert on‑the‑spot interest into purchases while tracking interaction via Blue Bite’s technology.

PUMA