Case Study: Pablo Erroz achieves digitalized circular fashion and consumer engagement with Blue Bite

Pablo Erroz - Customer Case Study

Pablo Erroz, a fashion designer focused on sustainability, wanted to move customers away from fast fashion toward garments that last and participate in the circular economy. To create transparency and encourage responsible consumer behavior he digitalized pieces from his collections by embedding NFC tags and partnered with Blue Bite to power those tags with the Blue Bite Circularity platform.

Blue Bite implemented NFC‑triggered, dynamic digital twins that deliver a personalized sustainability story for each garment—showing materials sourcing, local manufacture, and step‑by‑step options to upcycle, recycle or resell, including nearby resale/recycling locations. The Blue Bite solution scaled personalization without separate builds for each item, increased consumer engagement and education, and made it easier for buyers to take concrete actions to extend garment life and enter the circular economy (no numeric metrics were provided).

Pablo Erroz