Case Study: PAACHN achieves connected, sustainable clothing experiences with Blue Bite

PAACHN - Customer Case Study

PAACHN is a lifestyle and footwear brand that wanted to differentiate its technical apparel by connecting physical garments to digital content and communicating its sustainability commitments. To do this PAACHN embedded NFC tags in its garments and partnered with Blue Bite to deliver the Connected Wear Experience so customers can tap their phones to access private, product-specific content.

Blue Bite powers those NFC-triggered, dynamic experiences via its dashboard, letting PAACHN deliver up-to-date messaging (for example, COVID-19 mask info), tell collection-specific stories like “The Boxer,” and provide sustainability and resale guidance — all without rebuilding new webpages or experiences for each product. While no quantitative metrics were provided, PAACHN reports stronger customer connection, streamlined content management, and the ability to update messaging in real time thanks to Blue Bite.

PAACHN