Case Study: Ocean Bottle achieves 68% user activation and sustained refill engagement with Blue Bite

Ocean Bottle - Customer Case Study

Ocean Bottle, a CPG brand that funds the collection of 1,000 ocean-bound plastic bottles with each reusable bottle sale, faced the challenge of keeping consumers engaged in sustainability after purchase and addressing the root problem that most plastic enters oceans via rivers lacking recycling infrastructure. To extend impact beyond the transaction, Ocean Bottle partnered with Blue Bite to embed an NFC-enabled digital experience in each bottle.

Blue Bite’s NFC-powered mobile experience provides location-aware "Reefill" maps, tap-to-earn credits, and prompts for donations at partner refill sites, creating ongoing user engagement and incentives to refill. The Blue Bite solution drove strong early adoption — a 68% registration rate among users who activated the digital experience — giving Ocean Bottle a measurable channel to retain customers, increase refills, and sustain funding for plastic collection and recycling initiatives.

Ocean Bottle