Case Study: Nordstrom Rack inspires budget-conscious fashionistas with Blue Bite's NFC and QR-enabled OOH campaign

Nordstrom Rack - Customer Case Study

Nordstrom Rack partnered with Blue Bite and Kinetic to stand out during New York Fashion Week and showcase its trend-forward, affordable fashion in a high-traffic outdoor environment. The goal was to capture attention at Columbus Circle train station and turn everyday commuters into engaged shoppers through an interactive campaign.

Blue Bite helped power the experience with NFC and QR technology, allowing people to tap or scan bright posters to view a stylized video of Nordstrom Rack looks curated by in-house stylists, along with a live Instagram feed for more inspiration. The campaign brought runway-style storytelling to the subway and created a more engaging mobile experience, though no specific performance metrics were provided.

Nordstrom Rack