Case Study: Netflix builds market awareness for Rustin with Blue Bite

Netflix boosts Rustin awareness with Blue Bite’s 1,184% higher-performance campaign in Chicago

The customer Netflix faced the challenge of building market awareness for the release of its film *Rustin*. Their goal was to use distinct creative phases to support both pre-release interest and post-release viewership, shifting messaging from "Learn More" to "Watch Now." To achieve this, they partnered with vendor Blue Bite.

Blue Bite implemented a solution using its Shadowfencing technology to amplify mobile billboards. This delivered real-time mobile ads to consumers near the branded vehicles and used retargeting to reinforce recall. Geofencing was also activated across Chicago hotspots. The campaign resulted in a +1184% higher performance than the industry average for the Arts & Entertainment vertical, successfully driving qualified traffic to Netflix.

Netflix