Case Study: NBCUniversal boosts The Steve Wilkos Show awareness with Blue Bite's hyperlocal OOH geofencing

NBCUniversal boosts local awareness by 357% with Blue Bite

The customer, NBCUniversal, sought to increase market awareness for The Steve Wilkos Show in Los Angeles and drive viewers to its website. Their challenge was to connect out-of-home billboard exposure with measurable digital engagement. Vendor Blue Bite implemented a solution using hyperlocal OOH geofencing.

Blue Bite's solution placed geofences around seven high-visibility billboards to serve mobile ads to nearby consumers, directing traffic to the show's site. They also collected Mobile Ad ID data for future retargeting. The campaign resulted in a performance that was 357% higher than the industry average for the Arts & Entertainment vertical.

NBCUniversal