Case Study: Mr & Mrs Italy achieves product authentication and customer email capture for 29,000 luxury parkas with Blue Bite

Mr & Mrs Italy - Customer Case Study

Mr & Mrs Italy, an Italian luxury outerwear brand, partnered with Blue Bite to solve product authentication and customer data capture for their high-end parkas. Using Blue Bite's NFC-based authenticity solution (NFC - MMI Authenticity), each coat was embedded with an NFC chip that customers can tap to verify the garment.

Blue Bite implemented tappable NFC tags that authenticate the product and prompt owners to register their item, enabling Mr & Mrs Italy to collect customer emails and build a direct contact list they previously couldn't capture at point of sale. The solution was deployed at scale — 29,000 objects were enabled — giving Mr & Mrs Italy verified product provenance and a measurable channel for ongoing customer engagement.

Mr & Mrs Italy