Case Study: Moët Hennessy achieves direct consumer connections and boosted e-commerce with Blue Bite

Moët Hennessy - Customer Case Study

Moët Hennessy, a luxury wine and spirits house, faced the challenge of building direct, lasting relationships with consumers whose purchases typically occur through third‑party retailers. Blue Bite delivered NFC-enabled Private Access Cards that, when tapped, launch a Blue Bite–powered mobile experience to elevate the brand’s online and offline consumer engagement.

Blue Bite’s solution embeds NFC chips in premium cards to deliver personalized storytelling, exclusive event invites, and product recommendations that evolve based on user behavior; the experience captures contact and registration details to create a direct connection with customers. As a result, Blue Bite helped Moët Hennessy increase ongoing engagement (users are incentivized to tap frequently), drive repeat and direct purchases, and bolster the brand’s ecommerce goals.

Moët Hennessy