Case Study: Kilchoman Distillery achieves always-current, NFC-powered bottle experiences and higher consumer engagement with Blue Bite

Kilchoman - Customer Case Study

Kilchoman, a single‑farm whisky distillery, needed a way to tell its full brand and production story without cluttering its clean bottle labels. Working with Blue Bite (Blue Bite Connect 2020/NFC technology), Kilchoman sought a digital solution to deliver rich, always‑current product information and regionally relevant content directly to consumers via the bottle.

Blue Bite implemented NFC tags and a Blue Bite–powered dynamic digital experience on each bottle, enabling contextual content by product, location and sales status, plus exclusive media and analytics. The solution drove measurable engagement (a 100% increase in tap activity during promotions), encouraged repeat taps, provided insights on distillery‑to‑consumer lead times, and allowed Kilchoman to detect gray‑market diversion through Blue Bite’s dashboard.

Kilchoman

Peter Wills

Sales & Marketing Manager