Case Study: Kenwood Vineyards boosts engagement and consumer connection with Blue Bite

Kenwood Vineyards transformed bottles of their Jack London Vineyard brand into truly engaging and valuable Connected Products

Kenwood Vineyards worked with Blue Bite to transform its Jack London Vineyard wine bottles into engaging Connected Products. The challenge was to go beyond a basic QR code and static webpage, using packaging to better communicate the brand’s story, product details, and value to consumers.

Blue Bite implemented a QR-based digital touchpoint experience that personalized content by product SKU and delivered rich brand storytelling, tasting notes, harvest details, food pairings, and email signup incentives. The result was a 10% engagement rate, an average time on page of more than 13 minutes, and a direct two-way communication channel with consumers that helped drive conversions and grow the database.

Kenwood Vineyards