Case Study: Intersnack achieves gamified mobile engagement and increased sales with Blue Bite

Intersnack Group - Customer Case Study

Intersnack wanted to drive trial and repeat purchases for three new funny-frisch chip flavors (Salsa & Lime, Beef Burger, Flammkuchen) and partnered with Blue Bite to create a packaging-based mobile engagement and gamification solution using QR technology.

Blue Bite developed a product-specific, contextual mobile experience activated by QR codes on each pack so consumers earn a new level for every flavor scanned and, after all three, can enter to win a year’s supply. The Blue Bite platform enabled flavor videos, user ratings, and tracking without serialized QR codes (only three codes total), delivering higher engagement and incentives that encouraged additional purchases for Intersnack.

Intersnack