Case Study: iHeartRadio Wango Tango achieves increased attendee engagement and sponsorship revenue with Blue Bite

iHeartRadio’s Wango Tango - Customer Case Study

iHeartRadio Wango Tango teamed with Blue Bite to lift attendee engagement and open new sponsorship revenue opportunities at the Wango Tango by AT&T concert in Los Angeles. Blue Bite, in partnership with idion and Smartrac, addressed the challenge of replacing passive wristbands and lanyards by introducing thin, skin‑adherent idion wearable discs using NFC technology to create a more interactive guest experience.

Blue Bite deployed the idion NFC discs in the festival village so concertgoers could tap to access exclusive event content and register for a chance to win 2 floor seats at that night’s concert. The Blue Bite solution produced a measurable engagement channel—attendees accessed content and submitted registrations—delivering a unique marketing touchpoint that boosted attendee interaction and increased sponsorship and partnership revenue potential.

iHeartRadio Wango Tango