Case Study: Ice°Bottle boosts sustainability engagement and tracks "Bottles Saved" with Blue Bite

Ice°Bottle - Customer Case Study

Ice°Bottle set out to eliminate single‑use plastic drinking bottles by creating a durable stainless‑steel bottle with a revolutionary Ice°Cap filter, but needed a way to engage consumers and let them track their impact. To do this they partnered with Blue Bite to embed an NFC tag in the bottle bottom that launches a Blue Bite–powered digital experience when tapped.

Blue Bite’s solution delivers a tap‑to‑launch experience that includes a “Bottles Saved” counter, bottle‑specific content, B2B branded experiences and an easy filter‑refill purchase flow. Early rollout feedback has been very positive—users like seeing their individual impact and the simple filter reordering—and Ice°Bottle has already seen commercial traction (WWF‑UK sold thousands of bottles in the first weeks); Blue Bite’s platform is positioned to scale this engagement as adoption grows.

Ice°Bottle

Joyce Andrews

Ice°Bottle