Case Study: Google boosts traveler engagement and Google Photos app downloads with Blue Bite's NFC/QR solution

Google - Customer Case Study

Google hired Blue Bite to promote the Google Photos app with a focus on its search functionality. The challenge was to engage busy airport travelers with outdoor ads and make it effortless for them to learn about features and download the app; Blue Bite provided an NFC/QR-enabled interactive ad solution to meet that need.

Blue Bite deployed NFC/QR tags on the photo advertisements so travelers could tap or scan to launch a mobile experience that explained Google Photos and delivered a direct download link. The Blue Bite implementation created a positive, convenient customer experience, enabled direct app installs from the ad, and made interactions trackable so engagement and conversion performance could be measured.

Google