Case Study: Google achieves easy in-store Android Pay installs with Blue Bite

Google - Customer Case Study

Google partnered with Blue Bite to boost adoption of Android Pay (Google Pay) in partner wireless retail locations. The challenge was to make it simple for customers to install and start using Android Pay on newly purchased phones while also educating shoppers about NFC technology.

Blue Bite supplied NFC‑embedded Android Pay bracelets worn by store associates that installed Android Pay onto new phones with a single tap. The solution delivered immediate, in‑store installations at point of sale, educated consumers about NFC, and successfully got customers using Android Pay through a fast, convenient experience.

Google