Case Study: Glitz Nashville achieves stronger local shopper engagement with Blue Bite

Glitz Nashville boosts click-through rate by 50% with Blue Bite

Glitz Nashville, a Tennessee-based dress boutique, partnered with Blue Bite to reach high-intent local shoppers. Their challenge was to extend the real-world exposure from a digital out-of-home (OOH) billboard campaign into tangible digital engagement and drive traffic.

Blue Bite implemented a mobile geofencing solution around the billboard locations, a competitor, and local high schools. The campaign delivered hundreds of thousands of mobile impressions and generated a click-through rate that exceeded the beauty and fitness industry average by more than 50%. This performance reinforced the effectiveness of Blue Bite's approach in combining OOH with mobile activation to drive high-quality results.

Glitz Nashville